Anna Uddenberg creates bizarre sculptures for Balenciaga range of crocs – ARTnews.com
Over the weekend, the latest designs from Balenciaga, a line of Crocs shoes with a decidedly avant-garde touch, went viral on social media, as is perhaps natural for high-heeled shoes. in plastic. Most of the attention the brand’s latest campaign received wasn’t on the shoes themselves, but rather on some off-putting blue sculpture that appeared to wear them. Positioned with her hands against a cement wall and her legs spread out on the ground, the sculpture appeared under a hook that mysteriously braced itself above her. The figure was contorted into an impossible position with a harness similar to a car seat on the back.
The person behind this work of art – and yes, it’s a work of art, not just an attention-grabbing marketing ploy – is Anna Uddenberg, whose eccentric creations have been exhibited at institutions like the Moderna Museet in Stockholm and the now-defunct Marciano Art Foundation in Los Angeles. For the Balenciaga campaign, Uddenberg’s works were photographed by artist Kristina Nagel who, like the artist, is based in Berlin.
As it turns out, this blue sculpture wasn’t the only one Uddenberg produced for the fashion house. Another, titled Tanya, features a feminine silhouette wearing a plaid jumpsuit and harness, as well as Balenciaga’s lime green high-heeled Crocs. This figure is shown tending to a dysfunctional stroller that does not contain a sitter – not that it can exactly accommodate one, given that it does not include a seat. According to Vogue Scandinavia, Balenciaga commissioned these works intended to mix “the extraterrestrial and the familiar”.
Such a phrase could be applied to much of Uddenberg’s production. The sculptures for which she is best known feature female bodies presented in extreme states – and often sexualized. His most famous work, Self-discovery trip (2016), features a woman using a selfie stick to take a photo of herself behind her; he first appeared at the 2016 Berlin Biennale, where he was criticized by critics such as Jason Farago, who wrote in the Guardian, “From Pergamon to this in 2000 years.” Other works have featured partially nude female forms, which seem to emerge from suitcases and furniture that seem better suited to the setting of a sci-fi movie than to the home.
As it turns out, Uddenberg has recruited Crocs into his artwork before, with some of his futuristic-looking women even donning them in some cases. Uddenberg’s work is often difficult to analyze, although it is possible that his use of Crocs and contorted poses is part of a larger investigation into “core” fashion styles and their marketing to women. “I think the link between female expressions and conformist consumption options is the idea that it’s done for someone else’s pleasure and therefore it’s linked to victimization,” he said. she declared. Pin Up Magazine in 2018.
Nagel’s photographs of Uddenberg’s new sculptures first appeared on Balenciaga’s social media, though the brand has since deleted all of its posts without explanation. (This brings Balenciaga a step away from Bottega Veneta, which sparked a mixture of confusion and fascination when it completely deleted its social media accounts last January.) The shoes are part of a campaign, with offers ranging up to $ 695.