Armani Exchange renovates Milan’s basketball courts

Neighborhood basketball courts are part of childhood; if its tarmac and nets could talk, one could only imagine the nostalgic stories they could tell. It is a place of gathering, diversity, integration, education and entertainment, which inspired Armani Exchange to sponsor the municipalities of Milan to regenerate and revive five Milanese basketball courts in suburban areas.

Parco Sempione, Via San Paolino, Via Pitteri, inside the Vincenzo Muccioli and Alberto Moravia gardens are all seeing their basketball courts get a makeover with Armani Exchange. From stormy blue hues adorned with A|X concept iconography to bright salmon tones that sit alongside white hexagons, or others in blue with a honeycomb finish, each comes outfitted with a set of new posts and nets , complementing the clean and minimal design.

Speaking about the project, the brand says: “The project shows Giorgio Armani’s connection with basketball and is part of the wider dialogue that the designer has with the city of Milan, expressed through initiatives that have a positive impact on the lives of its inhabitants. ”

In turn, the project[inspires] people to think more critically and creatively about their surroundings, giving yet another sign of the Armani Group’s commitment and love for the city of Milan.

Take a look at the courts above and be sure to experience them in real life on the outskirts of Milan, Italy.

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