boAt announces 7-episode podcast series with IVM Podcasts
BoAt, owned by Imagine Marketing, has announced a 7-episode video podcast series – “#DoWhatFloatsYourboAt” in partnership with podcast networks IVM Podcasts.
This podcast dives deep into the alternative lives of the new India, having insightful conversations with an eclectic selection of personalities who have pursued their passions, regardless of obstacles, without rules, and managed to do some really cool things.
Hosted by Danish Sait, a stand-up comedian, host, RJ, actor and writer who is once again spinning a podcaster with the series, it’s a tribute to the lives of people who wrote their own success stories.
The podcast will provide insight into the journey of people who have dared to follow their dreams, taken unconventional paths, and created million-dollar industries through their creative new age professions. With this video podcast, boAt further aims to take its motto “#DoWhatFloatsYourboAt” to another level by making quirky conversations mainstream.
The show is based on the #DoWhatFloatsYourboAt brand goal, which focuses on recognizing and empowering the underground community of creators of all genres in the country. The guest list includes pioneers like Shantanu Maheshwari, actor and dancer; Ruhee Dosani, digital designer; Zake, graffiti artist; Mayur Jumani, composer and music producer; Mythpat, video game creator; Pranav Mishra, co-founder, HUEMN, and Aman Gupta co-founder and CMO, boAt, who talk about their passion, struggles, learnings, and accomplishments in their respective passions.
Aman Gupta said, “I am thrilled to have had the opportunity to initiate and be part of such an inspiring series. boAt as a brand has always moved forward with the motto of chasing dreams and following the heart no matter what. I think this podcast series is an opportunity to shine a light on their successes and inspire others to realize their motto. I urge all of our boAtheads to “DoWhatFloatsYourboAt”.
Amit Doshi, Manager, IVM Podcasts-Pratilipi and Kavita Rajwade, Co-Founder, IVM Podcasts-Pratilipi, said, “We have had many celebrated traditional success stories. Through our partnership with boAt, we wanted to shine a light on these successful, fearless go-getters who defied the norm, danced to their own beats, and went on to do great things. This podcast is dedicated to the dreams of all listeners, we hope you find some inspiration through “Do What Floats Your BoAt”.
Denmark’s Sait said: “The definition of success has changed today, as has the idea of a career. I welcome the opportunity to speak with these trailblazers, who can be a beacon of hope for many and inspire people to define their own success. It was exciting to share notes and ideas with guests, having been a maverick in my own career.
The first episode of the series would go live on July 7, 2022 with subsequent releases every Thursday and a bonus episode where the brand will provide a platform for emerging voices from different subcultures to be featured on the podcast itself.
An exclusive video launch will take place on the boAt Lifestyle YouTube channel and the audio podcast will be available on all major podcast platforms like IVM Podcasts app Spotify, Apple, Google Podcasts, etc.