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Pandemic influences color predictions

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The grass will also be green on both sides of the fence this year, as paint maker after paint maker reveals some variation in hue as Color of the Year (COTY) 2022. The only Maverick has completely broke ranks by selecting a red-pink.

The star of Benjamin Moore’s color palette is October mist, “ a gently shaded sage, ”the mark compares to the stem of a flower. Like other paint manufacturers, the paint giant has been influenced by a pandemic that has forced many people to live, work and learn at home.

“As the spaces in our homes continue to evolve, we discover more and more opportunities to express our individuality and harness the power of color to design environments that fulfill different functions and styles,” says Andrea Magno, Director of Marketing and Color Development. Benjamin Moore’s color palette also includes Hint of Violet, Pale Moon, and Natural Linen.

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Behr Paint Company’s is Breezeway, a silvery green hue with cool undertones that “evokes feelings of freshness and peace while representing a desire to move forward and discover new passions,” the brand says.

RENEWAL, HEALING

“Whether it’s lacing our hiking boots or pulling out the gardening tools, Breezeway inspires us to fully embrace the hobbies or adventures, both near and far, that we are passionate about,” says Erika Woelfel , vice president of color and design services. “We look forward to a color that welcomes a sense of hope for renewal, restoration and healing.”

Sherwin-Williams “Welcomes New Beginnings” with Evergreen Fog, described as a “nourishing and sophisticated gray-green”. After years of cool neutrals and daring jewel tones, the color ushers in nostalgic midtones and “makes us do it again,” says color marketing manager Sue Wadden. “Create depth and texture with a blend of natural-looking textiles. Add a little glow with a fusion of metals – champagne gold, hot brass, or inky black.

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Color experts at Valspar by Sherwin-Williams, meanwhile, are planning a color palette that includes Blanched thyme , a natural green. Valspar’s 2022 color palette also includes Delightful Moon, a warm yellow, Lilac Lane from the purple family, Mountain River, a deep, dark blue, Subtle Peach, a simple pastel, and Rustic Oak, a warm hue reminiscent of copper.

Glidden by PPG’s COTY is Guacamole, described by the brand as a “fiery but calming green”. After a year of home orders and living in a largely digital world, Canadians crave authenticity, nature and meaningful human interactions – a reality that inspired Sico by PPG to select Cool Current, a sophisticated product, strong, versatile and high performance. adaptable gray-green, like its COTY.

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“Not only have people’s life priorities changed after a year of uncertainty amid lockdowns, but so have their color preferences, with many homeowners keen to make uplifting changes to their living environment,” said Martin Tustin-Fuchs, Senior Marketing Director. PPG also showed off a rust, plum and grayish blue.

HOPE, COMFORT

Olive Sprig is the star shade in Dulux by PPG’s 2022 palette, which features upbeat, colorful tones from each color family, including high-tech greens and blues like Aloha and Lettuce Alone and warm hues like Paris Pink. and Crushed Pineapple. “We are seeing a trend towards relaxed, rich and organic hues that will be incorporated into interior design over the coming year,” said Mitsu Dhawan, PPG Marketing Director.

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But back to the Mavericks. COTY by BeautiTone is Warm Hugs, a medium shade of red-pink with an orange influence that “offers hope and comfort”. His reasoning is sound: “Warm Hugs is the comfort we lacked – our desire for closeness and touch,” says Darryl Allen, Creative Director of Paint and Home Products.

Warm Hugs is part of a palette that tells a story of recovery and healing, made up of comforting, nature-inspired tones designed to bring warmth and well-being back to our lives, reports the brand. “Our feelings about color are often deeply personal and reflect our experiences and culture,” Allen says. “While perceptions of color can be subjective, color has the power to improve our lives and influence our emotions in positive ways. “

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Here’s a look at the Colors of the Year (COTY) 2022 from leading paint manufacturers, along with a look at their inspiration:

Company: BeauTone

COTY: Warm Hugs (D43-0-1598), a red-pink with an orange influence

Theme: Recovery and healing

Company: Behr

COTY: Breezeway (MQ3-21), silver green

Theme: Move forward and discover new passions

Company: Benjamin Moore

COTY: October Mist (1495 / CC-550), a sage green

Theme: Embracing individuality

Company: Dulux by PPG

COTY: Olive Brin (DLX1125-4), a sage green

Theme: Peace and quiet

Company: Glidden by PPG

COTY: Guacamole (PPG1121-5)

Theme: Calm, regrowth and rejuvenation

Company: Sherwin-Williams

COTY: Evergreen Fog SW 9130, a gray-green

Theme: Welcome to new beginnings

Company: Sico by PPG

COTY: Cool Current (6199-42), a gray-green

Theme: Regrowth, resilience, authenticity

Company: Valspar de Sherwin-Williams

COTY: Its palette includes Bleached Thyme 6001-4A, a natural green

Theme: Think positively about the future

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