Louis Vuitton wins two prizes at the Grand Prix d’Horlogerie de Genève


Louis Vuitton won the “Audacity Prize” and the “Diving Watch Prize” at the prestigious Grand Prix d’Horlogerie de Genève, with its Tambour Carpe Diem and Tambour Street Diver models.

Dubbed the “Oscars of Watchmaking”, the Grand Prix d’Horlogerie de Genève (GPHG) which celebrates the best in watchmaking has seen numerous winners in many categories, including two won by Louis Vuitton.

The first is the Audacity Prize – an award that recognizes the best competing timepiece featuring a maverick and quirky approach to watchmaking – and the winning model lives up to its name. Louis Vuitton’s Tambour Carpe Diem is one of a kind, taking daring risks by being overdone while remaining finely decorated in a handcrafted way.

The frame of the Tambour Carpe Diem is built with an automaton which gives the time on demand without hands. By pressing a push-button, the miniature decoration of the dial comes to life on the wrist and the characters play their role: the snake and the skull indicate the time. In addition to the time indication, Louis Vuitton also endowed the timepiece with additional horological complications: a jumping hour, a retrograde minute, a power reserve display and the automatic mechanism.

“The feat was to create a mechanical movement powerful enough to integrate and operate smoothly all these functions that had never been combined before,” explains Michel Navas, Master Watchmaker at La Fabrique du Temps Louis Vuitton.

Since the watch face is unconventional, there is an art to revealing the time: just push the reptile-shaped pusher on the right of the case. The central snake head lifts to reveal the hours window positioned on the forehead of the skull, while the rattlesnake tail swings toward the minutes, placed below the power reserve hourglass. As monogram flowers appear in place of an eye, the jawbone of the skull emits a mocking laugh from which emerge the words, fittingly “Carpe Diem” (seize the day), encouraging people to make the most of each. day passes. This spectacle lasts 16 seconds and is all the more remarkable as the reptile and the skull move harmoniously.

In addition to winning the Audacity Prize, Louis Vuitton also won a second prize at the GPHG: the Diving Watch Prize, awarded to the watch related to the world of diving and whose functions, materials and design are adapted to the activity.

With high craftsmanship, multifunctionality, creative ingenuity and freedom of expression, the winner Tambour Street Diver represents everything Louis Vuitton symbolizes. Carrying the heritage since the launch of Louis Vuitton’s very first timepiece in 2002, the new Tambour Street Diver takes the brand into the realm of high-end sports watchmaking with a model suitable for all occasions.

Tough and daring with an overall sporting outlook, the Tambour Street Diver brings together all the basics of a diver’s watch while maintaining a vibrant, bright and colorful style. Functionally, the watch features 100m water resistance and generous Super-LumiNova coatings on its dial elements and inner rotating bezel, which keeps the top of the case clean. The diving scale itself is placed under the sapphire crystal on the rotating flange, drawing the wearer’s eye to the center of the dial and creating a feeling of depth and intensity.

The Tambour Street Diver may have won the GPHG Diver’s Watch Award, but its design is not limited to its function. suitable for all styles.

Discover the winning Louis Vuitton watches on the official website.


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