SCOOP: No second trailer, no newspaper ads – Rohit Shetty adopts new strategy for Sooryavanshi; campaign to start after October 15: Bollywood News

0


The countdown to the release of the biggest Bollywood release of 2021 – Sooryavanshi – has begun. It features Akshay Kumar and Katrina Kaif leading the way with Ajay Devgn and Ranveer Singh in key roles. With a formidable ensemble and Rohit Shetty as a director, it should set the box office on fire upon its release this Diwali. As fans waited for an official team update Sooryavanshi, Bollywood Hungama has an exclusive scoop on this film from the detective universe.

“Rohit Shetty is known for designing new marketing campaigns for his films. Sooryavanshi, the superstar director has decided to keep a short and tight campaign of just 15 to 18 days, which will be animated by songs. While there’s a second trailer ready with the director, he’s not too keen on revealing it as it would give a lot of detail about the premise of the film, given that the first trailer itself has lasted over 3.30 minutes, “a commercial source informed Bollywood Hungama.

So how does he plan to market Sooryavanshi? “It will be an outdoor campaign because the director will be getting space on billboards in the city, in exchange for commitments to make an appearance at certain sign company events. He made the decision to go on. the field and occupy the world panel to convey the message that Sooryavanshi will be released this Diwali only in theaters. Aside from the signs, it will focus on digital marketing with songs, posters and other social media hygiene stuff, ”the source said.

The source added: “While the team played with the idea of ​​newspaper marketing, at this point Rohit objected to the idea of ​​using newspapers as a marketing tool. 18 days, he will unveil 3 songs, and expects the buzz to reach the roof with them, because all 3 should be chartbusters. ‘Aila Re Aila’, which stars the 3 cops, Singham (Ajay Devgn), Simmba (Ranveer Singh) and Sooryavanshi (Akshay Kumar). “

Apart from ‘Aila Re Aila’, Rohit is also waiting for the song, ‘Tip Tip Barsa Paani’, to become a rage on social networks. Those who have seen it inform us that it is better than the original track with Katrina Kaif like never before. The campaign will start after October 15th.

Also Read: Cinemas Open In Maharashtra From October 22, Trade And Industry Respond

More Pages: Sooryavanshi Box Office Collection

BOLLYWOOD NEWS

Catch Us For Latest Bollywood News, New Bollywood Movies Update, Box Office Collection, New Movie Release, Bollywood News Hindi, Entertainment News, Bollywood News Today and Upcoming Movies 2021 and stay up to date with latest Hindi movies only on Bollywood Hungama.


Leave A Reply

Your email address will not be published.