Tomorrowland EDM Music Festival Is Developing Fantasy Novel Series

Dance music festival Tomorrowland – dubbed the “Disneyland of Music Festivals” by the EDM world – is developing a series of fantasy novels with the potential to become a film or TV franchise, Variety can exclusively reveal.

Brothers Manu and Michiel Beers created the festival, which features otherworldly visuals, artists and lighting, in Belgium in 2005. It has since been spun off across the world, including versions in the United States and in Brazil.

The larger-than-life music festival, which saw Katy Perry headline a virtual iteration in 2020, is now using the intellectual property it created to turn the Tomorrowland universe into a novel series.

UTA’s Jason Richman is taking over the screen rights to the book while Paul Lucas of Janklow & Nesbit will oversee the books.

“Tomorrowland presented incredible themes, visuals and experiences to festival goers around the world,” said Richman. “I’m thrilled to partner with them, build on their legacy with this fantastic new series, and bring it to the big screen.”

Lucas added: “Tomorrowland is internationally recognized for its world-building and has successfully linked this unique magic with their core values ​​of unity, hope, love, nature and health in an enchanting debut novel. of a trilogy. I think the quality of the writing and the themes of the series will both captivate Tomorrowland fans and find a new audience among fantasy readers.

Tomorrowland founder Michiel Beers said: “Every year, Tomorrowland presents a new festival theme, which is brought to life via a beautiful trailer, on the legendary Mainstage and throughout the festival grounds. Since the stories and characters of each theme cannot fully express themselves during the festival, we have dreamed for years of taking more time to develop them. Three years ago we created our fiction department, where together with a passionate team we bring to life the magical worlds and plots of the Tomorrowland themes. We aim to build a legacy of storytelling and look forward to sharing our stories with the world in the years to come.

“We are thrilled to partner with Paul Lucas and be adopted into his lineup of all-star talent,” Beers continued. “Paul shares our fondness for great fantasy stories, so we can’t wait to take our first steps into publishing with him. We’re thrilled to have Jason Richman take on the book-to-screen rights to the series under his wing, as he knows Tomorrowland’s DNA well and is an expert in his field at United Talent Agency. With Paul and Jason’s representation, we believe our dream may soon come true.

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