Volkswagen breaks free from the herd in latest JL spot

Frankly, the guy deserves to be creamed by this VW Atlas. Alas, we don’t do the commercials, so the vehicle’s advanced safety features save the day when it wanders mindlessly past the SUV. It’s probably more on the mark, anyway.

Santana sees “These Guys” as a reintroduction of a “classic Volkswagen tone”, delivering a strong product message with a touch of humor and a hint of irreverence. “Creating an ad with an antihero might seem like the wrong way to go,” he says. “But comedic tension was needed to talk about the Atlas, a car built to keep everyone safe, even those outside. from no one else seemed perfectly appropriate.”

VW soared last year as sales in the United States soared, although its fortunes have taken a sharp turn lately, mainly due to supply chain problems which affect the whole of the automotive industry. Going forward, Santana thinks “Drive Bigger” will provide momentum by aligning VW’s message with aspects of the human condition.

“We demonstrate how our cars allow them to live with more meaning and pleasure,” he says. “We will be able to create large, focused works that address societal issues and continue to reinforce the perception of the brand as a leader in electric vehicles, demonstrating how this has a positive impact on the future of our world.”

CREDITS

-ESCAPE

CUSTOMER: Volkswagen Group of America, Herndon, Virginia, USA
President and CEO: Scott Keogh
Executive Vice President, Sales and Marketing: Andrew Savvas
Senior Vice President, Marketing: Kimberley Gardiner
Director, Brand and Retail Content: Jennifer Clayton
Manager, Publicity: Megan Gross
Senior Specialist, Brand Advertising: Alyssa Young
Brand Advertising Specialist: David Sperin

AGENCY: Johannes Leonardo, New York, USA
Co-Founder and Creative Chairman: Jan Jacobs
Co-founder and creative president: Leo Premutico
Creative Director: Julia Neumann
Group Creative Director: Jonathan Santana
Lead Writer: Lukas Pearson
Lead Art Director: Jennifer Yi
Design Director: Charles Watlington
Production Manager: Maria Perez
Group Executive Producer: Rebecca O’Neill
Executive Producer: Dave Evans
Director, Commercial Affairs: Alesa Blanchard-Nelson
Senior Commercial Affairs Manager: Denise Klapp
Broadcast Traffic Manager: Sargia Green
Managing Director: Emily Wilcox
Group Account Manager: Sam McCallum
Account Manager: Jackson Klein
Account Supervisor: Alexa Iliou
Account Supervisor: Andressa Paccini
Product Specialist: Ryan Callahan
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Mary Bakarich
Chief Strategy Officer: Kat Logan
Communications Strategy Director:
Lead Strategist: Jake Ullman
Product Information Specialist:

FILM PRODUCTION COMPANY: Prettybird
Director: Bryce Dallas Howard
VP/EP: Suzanne Hargrove
Production Manager: Rika Osenberg
Producer: Denis Beier

EDITORIAL: Labor Editorial
Founder/Editor: Neil Smith
General Manager: Erica Thompson
Executive Producer: Alejandra Alarcon
Production Manager: Christophe Delarenal
Assistant Editor-in-Chief: Joseph Tuzzolino

FINISH / VFX / COLOR LEVEL: The Mill
Executive producer: Matthew Loranger
Senior Executive Producer | US Color: Meghan Lang Bice
Producer: Chanelle Larios
Main Compositor/VFX Supervisor: Siro Valente

AUDIO PUBLICATION: city heard
Managing Partner: Gloria Pitagorsky
Executive Producer: Sasha Awn
Executive Producer: Jackie James
Main producer: Liana Rosenberg
Producer: Nick Duvarney
Main Mixer/Sound Designer: Evan Mangiamele
Sound Designer/Mixer/Engineer: T. Terressa Tate

MUSIC HOUSE: Soundtree
Founder / Composer: Peter Raeburn
General Manager / Music Supervisor: Jay James
Musical Director / Composer: Luis Almau
Composer / Music Producer: Luke Fabia
Main producer: Neil Athale

MUSIC EDITION:
Composition: Create your own kind of music
Publisher: Screen Gems-EMI Music Inc.
Songwriters: Mann/Weil

-THESE GUYS

CUSTOMER: Volkswagen Group of America, Herndon, Virginia, USA
President and CEO: Scott Keogh
Executive Vice President, Sales and Marketing: Andrew Savvas
Senior Vice President, Marketing: Kimberley Gardiner
Director, Content, Retail: Jennifer Clayton
Director, Retail: Megan Gross
Senior Specialist, Retail: Alyssa Young
Specialist, Retail: David Sperin
Security Engineer: Myles Wilson

AGENCY: Johannes Leonardo, New York, USA
Co-Founder and Creative Chairman: Jan Jacobs
Co-founder and creative president: Leo Premutico
Creative Director: Julia Neumann
Group Creative Director: Jonathan Santana
Lead Writer: Julian Cohen
Senior Artistic Director: Mikayla Lapierre
Design Director: Charles Watlington
Production Manager: Maria Perez
Group Executive Producer: Rebecca O’Neill
Main producer: Kelly Treadway
Director, Commercial Affairs: Alesa Blanchard-Nelson
Senior Commercial Affairs Manager: Denise Klapp
Broadcast Traffic Manager: Sargia Green
Managing Director: Emily Wilcox
Group Account Manager: Sam McCallum
Account Manager: Jackson Klein
Account Supervisor: Alexa Iliou
Account Supervisor: Andressa Paccini
Product Specialist: Ryan Callahan
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Mary Bakarich
Chief Strategy Officer: Kat Logan
Communications Strategy Director:
Lead Strategist: Jake Ullman

FILM PRODUCTION COMPANY: Smuggler
Director: Bjorn Ruhmann
Co-founder: Patrick Milling-Smith
Co-founder: Brian Carmody
Managing Director United States: Sue Yeon Ahn
Director of Operations: Andrew Colon
Production Manager: Alex Hughes
Producer: Alexandra Lisée

EDITORIAL: Gattie & Lopez
Founder / Publisher: Chuck Willis
Founder / MD: Sue Willis
Producer: Anna Peitti

FINISH/ VFX/ COLOR: The Mill
Colorist: Mark Gethin
VFX Manager: Kieran Hanrahan
Creative Director: Jimmy Bullard
Senior Executive Producer: Clairellen Wallen
Main producer: Ed Rilli
Producer: Ramya Shankar
Producer: Jessica Amburgey

AUDIO FINISH: Sonic Union
Audio Mixer / Founder: Steve Rosen
Audio mixing: Rob DiFondi
Audio mixing: Kelly Oostman
CEO/Studio Manager: Justine Cortale

LICENSED MUSIC: Premier Music Group
Partner / Executive Vice President: Aaron Mercer
Music Supervisor: Ian Herbert

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